Til forsiden

Public Webinars on “New Online Research Approaches to Product Naming in the Ideation Process,” December 4, 2008

The Front End of Innovation blog (associated with the IIRUSA and PDMA “Front End of Innovation” conference held in the early part of each year, this year in Monaco and Boston) has announced two public webinars, one in Europe and one in North America, entitled “New Online Research Approaches to Product Naming in the Ideation Process.”  The webinars take place on Thursday, December 4, 2008.  You can register for the webinars here.

The blog offers this summary description of the webinars (more details are available in the blog posting):

Naming can be a particularly challenging part of the new product development process and there are different research needs depending on what stage you are at in the process, e.g., ideation, evaluation or selection. In this webinar, using case study examples, we will explore three innovative online techniques that address the different challenges in each of these stages.

IDQ, an online interactive ideation process in which consumers create and evaluate names in real time in response to a product concept.

eCollage, a highly engaging online quantitative exercise in which respondents create an online collage that communicates what a name means to them and the imagery and associations it evokes.

Configurator, a unique building platform for gaining quantitative understanding of naming options in context.

What you will learn by attending:  New, fast and effective research methodologies that address different types of research goals in naming.

Leading the webinars is Brendan Light, SVP, Research and Product Development, BuzzBack Market Research.

Also in the same series, available for recorded playback, is the webinar, “Top Quartile Practices in the Front End,” presented on November 19, 2008, by Front End of Innovation Europe Keynote Speaker Professor Steven Koen of the Stevens Institute of Technology.